181. How To Create Great Marketing Offers Using Eugene Schwartz’s 5 Stages of Buyer Awareness

How To Create Great Marketing Offers Using Eugene Schwartz's 5 Stages of Buyer Awareness   Links Mentioned: www.fubbi.co www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Books Mentioned: Content Hacking: How Companies Are Achieving Explosive Growth With Content Breakthrough Advertising Related Episodes: 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 117. How to Create An Empathy Map 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach 129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1 130. Ilana Weschler on Google Ads and Holistic Pay Per Click (PPC) Advertising – Part 2 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):   Ash Roy: 00:00:00               He wrote to Warren Buffet and got a personal response from Warren Buffett inviting him to the Berkshire Hathaway annual general meeting. I was blown away by the story and I really want you to hear it. So Alexi, would you like to tell us how all this happened? How did you get Warren Buffet to write to you personally? Ash Roy: 00:00:26               Welcome back to the productive insights podcast. I'm Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm delighted to welcome back Alexi Neocleous, who was a guest very recently on the productive insights podcast and we had a conversation about how to create compelling content by doing excellent research, excellent market research. So that conversation was all around market research and how to really understand your target audience in order to be able to create compelling content. And Alexi shared some very valuable insights and specifically he shared a three pronged approach to researching your market, which you can check out at productiveinsights.com/market-research. Now in this episode, we're going to follow up from that conversation and we're going to talk about creating a compelling offer for your market having done that research and we're going to focus on levels of awareness in our conversation and how you need to be aware of what level of awareness your audience's at in order to create a compelling offer for them at their level of awareness. Ash Roy: 00:01:40               Again, it comes back to meeting your customer where they are on their journey. Now, before we kick off into the detailed technical aspects, I wanted to just give you a bit of a background on Alexi. If you haven't heard the previous episode, which I highly recommend you do, Alexi is the author of a book called content hacking, which I've gotten my hand here and it's a really practical book. It's got a lot of Q and A style questions right through the index and I can just flip through the questions and jump to the relevant bits in the book. So, Alexi is a very knowledgeable person. I really respect his knowledge and his skill. He practices as a copywriter, but his knowledge in marketing and business is, it's formidable and I highly recommend you check out the book as well as listen to this conversation. Ash Roy: 00:02:27               Now, Alexie is the founder of Fubbi.co spelled fubbi.co and he has helped the company grow from $300,000 a month to $3 million a month within one year using his copywriting skills. That is the power of copywriting and having a good understanding of your target audience.