167. What Consumers Expect in 2025: Inside Kantar’s Global Inclusion Index

2025-06-12

You've probably heard me say it before: inclusive marketing is the future of marketing. And the data keeps proving it. In this episode, I’m joined by Valeria Piaggio, Head of Inclusive Growth at global insights powerhouse Kantar. We dive into the latest findings from Kantar’s Global Brand Inclusion Index, which shows that consumers around the world expect brands to lead with inclusion. We unpack what the research reveals, what it means for marketers and brand leaders, and even touch on ins...

You've probably heard me say it before: inclusive marketing is the future of marketing. And the data keeps proving it.

In this episode, I’m joined by Valeria Piaggio, Head of Inclusive Growth at global insights powerhouse Kantar. We dive into the latest findings from Kantar’s Global Brand Inclusion Index, which shows that consumers around the world expect brands to lead with inclusion.

We unpack what the research reveals, what it means for marketers and brand leaders, and even touch on insights from another new study Kantar is releasing. If you're building a brand that wants to grow with intention — this episode is for you.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Kantar's Brand Inclusion Index - https://www.kantar.com/campaigns/brand-inclusion-index

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