IF 41: Farm Culture Beats Strategy w/ Elaine Froese

2019-05-15

On this episode of Impact Farming, we sit down with Elaine Froese to discuss why "Farm Culture Beats Strategy." Elaine defines Culture as the invisible glue that holds a business or a family team together. She states that agriculture is definitely a culture. Elaine has created a three-part framework to help our viewers learn about and create a strong culture on their farm. Throughout the interview, Elaine shares some really amazing insights on how the differences between farm family team...

On this episode of Impact Farming, we sit down with Elaine Froese to discuss why "Farm Culture Beats Strategy."

Elaine defines Culture as the invisible glue that holds a business or a family team together. She states that agriculture is definitely a culture. Elaine has created a three-part framework to help our viewers learn about and create a strong culture on their farm.

Throughout the interview, Elaine shares some really amazing insights on how the differences between farm family team members can either cause challenges and/or complement each other to build an even stronger farm family team. Awareness is the key.

Do you farm with family members? Whether it's your spouse or a multigeneration farm family, please do yourself a favour and watch this episode. The principles within Elaine's message can mean the difference between harmony and conflict on your farm, and at the end of the day, it can even mean the difference between the family farm continuing on or failing due to personal conflict.

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