182: The Bold Moves That Got This Beauty Brand into Whole Foods with Shoshana Raff

2025-08-21

The Bold Moves That Got This Beauty Brand into Whole Foods What does it take to go from mixing custom scents at home to launching a clean beauty brand in Whole Foods? In this episode, Shoshana Raff, founder of Cleo+Coco, shares how her postpartum health struggles sparked a mission to create aluminum-free deodorants that actually work. We talk about the financial realities of retail, the mindset shifts that kept her going, and how faith guided her every step of the way. 🎧 Get full show no...

The Bold Moves That Got This Beauty Brand into Whole Foods

What does it take to go from mixing custom scents at home to launching a clean beauty brand in Whole Foods? In this episode, Shoshana Raff, founder of Cleo+Coco, shares how her postpartum health struggles sparked a mission to create aluminum-free deodorants that actually work. We talk about the financial realities of retail, the mindset shifts that kept her going, and how faith guided her every step of the way.

🎧 Get full show notes, transcript, and more here: https://debbiesassen.com/podcast/182

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