Giving girls’ the freedom and confidence to do what they love with Bluet Girls

Today on the podcast we are joined by Elizabeth (Liz) Rietz

Liz is the CEO and co-founder of Bleuet, apparel designed to give girls’ the freedom and confidence to do what they love. Born of a mom and daughter’s frustration while shopping for camisoles and bras, Liz decided along with her husband, Bill, to launch a line of quality, age-appropriate and comfortable camisoles, bras, undershirts and underwear – all designed with a young, growing girl’s body in mind.

Bleuet , which means a blooming cornflower in French, is a fun, playful brand created specifically for girls ages 7 to 13 as the onset of puberty begins. With their active lifestyle that often includes play, sports, freeze tag, dance, cartwheels, P.E., Bleuet undergarments are designed to be durable and provide the coverage that girls need.

To help parents and daughters navigate the ups and downs of puberty, Liz is working to provide resources and community for raising strong, confident and kind daughters. With the rate of anxiety and depression increasing in girls today, Liz believes there is more we can do to boost girls confidence and self-esteem as they become teenagers.

Bleuet’s mission is to help marginalized girls and young women gain access to education and job training resources. Soon, they will launch Bleuet Scholars, which is a program designed to equip and empower girls through scholarships programs focused on STEM and computer science programs. Bleuet seeks to empower girls and women in every aspect of their business.

Liz resides in Los Angeles, CA with her husband, two daughters, and her Labradoodle named Albus (“Albie”) Dumbledog.