EP 103 - Growth Metrics with Yelena Liman

Product Growth is one of the goals for our products once we found a Product Market Fit, but changing our mindset from finding the right solution to a problem that a specific market is facing, to growing the usage of our solution, is not always easy! To help us with this transformation, we can use several product growth frameworks.

In this episode, we speak with Yelena Liman, CEO and Founder of EmPro Consulting, who specializes in helping SaaS product executives challenged with underperforming products to identify and address root causes to improve business results. Yelena has a rich product management background, from organizations such as Intel and Amazon, where she contributed to several product growth initiatives. 

On the show, Yelena helped us first understand what Product Growth is all about, how we can tell that our organization is already there, and then, which framework to use, picking from AARRR, RICE and HEART.Come and learn with us as we covered the following:

• How do businesses navigate the complexities of driving product growth in today's rapidly evolving market landscape
• What are the three metrics: AARRR, RICE, and HEART?
• Which companies can utilize each of them?
• What is each of them used for?
• How to solve biases in RICE?
• The importance of stakeholders involvement 
• What is the context that we should use these models in?
• How do we know we are there, working on the right growth metrics and growing?
• How to collect data and analyze it to understand our growth and whether what we do is working?
• And so much more!

• You can connect with Yelena at:
  • https://www.linkedin.com/in/yelenaliman/
  • EmPro Consulting: https://www.emproconsulting.ca/ 

• You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: 
  • Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
  • Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
  • Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky/

• Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

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