141. How to Strategically Invest in Your Business

Underinvesting in your business starves you and your business of growth... but overinvesting leaves you with more debt than you have revenue in the business with no light at the end of the tunnel. When you're starting and growing an online business, how do you know WHAT to invest in? In today's episode, I break down the types of investments you want to make, how to avoid under or overinvesting, and how to think about diagnosing the next right investment given the current stage you're in.

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