Mission Retainable: How to Inspire Donor Loyalty with Wendy Mercurio of Bloomerang

Donor retention is more than just a fundraising metric—it’s the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. In this episode, we sit down with Wendy Mercurio, Market Researcher at Bloomerang, to discuss the findings from their latest report, Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty.  

We explore:

• Why donors give but don’t always stay
• The biggest challenges in donor retention
• Strategies high-retention nonprofits use to build loyalty
• How technology, personalization, and transparency can improve donor engagement
• Actionable steps nonprofits can take to bridge the gap between donor expectations and nonprofit actions

Watch the LinkedIn Live recording here. 

Resources & Links

• 📄 Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty – Download the Report
• 📢 Learn more about Bloomerang
• 📩 Connect with Wendy Mercurio on LinkedIn

 🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.  

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