281. Urology How Profound Medical is Disrupting Prostate Surgery with AI & MRI-Guided Robotics

2025-06-03

Episode breakdown:00:00 – How Arun Menawat Is Challenging the MedTech Status Quo01:32 – From Novadaq to Profound: Building a 3rd Medical Device Company03:19 – What Tulsa Pro Actually Does (Explained Simply)06:52 – How Engineering Principles Shape Arun’s Leadership Philosophy10:14 – Why He Took the CEO Role 6 Weeks After Exiting Novadaq13:23 – Prostate Anatomy & Why Standard Treatment Damages Quality of Life15:51 – How Tulsa Pro Uses MRI + Sound to Kill Tissue Without Incisions19:38 – Real AI in Su...

Episode breakdown:

00:00 – How Arun Menawat Is Challenging the MedTech Status Quo

01:32 – From Novadaq to Profound: Building a 3rd Medical Device Company

03:19 – What Tulsa Pro Actually Does (Explained Simply)

06:52 – How Engineering Principles Shape Arun’s Leadership Philosophy

10:14 – Why He Took the CEO Role 6 Weeks After Exiting Novadaq

13:23 – Prostate Anatomy & Why Standard Treatment Damages Quality of Life

15:51 – How Tulsa Pro Uses MRI + Sound to Kill Tissue Without Incisions

19:38 – Real AI in Surgery: MRI-Autonomous Targeting + Robotic Execution

22:34 – Treating the Whole Gland Without Losing Function

24:57 – How Tulsa Compares to Procept’s Hydro Robot (Aqua Ablation)

27:22 – PSA Risk Thresholds & Why MRI Lets You See Hidden Cancer

30:42 – Why ASCs Are Perfect for Tulsa Pro (Reimbursement Now Live)

33:41 – Arun’s Personal Experience as a Tulsa Pro Patient

37:56 – The CAPTN Study: Level 1 Data vs. Intuitive’s Flagship Surgery

41:45 – What This Means for the Future of Prostate Cancer Treatment

43:16 – The Real Adoption Barrier: Hospitals Don’t Spend Without Reimbursement

45:41 – The 2026 Playbook: Sales Team, Pipeline, and Hockey Stick Growth

46:27 – Other Indications: Pancreatic, Liver, Uterine, Fibroid Trials Underway

48:45 – Staying Focused on Urology While Building for the Future

51:08 – Why Intuitive Surgical & Procept Are Real But Beatable Competition

54:40 – Book Recommendation: Measure What Matters by John Doerr

Don’t Let Cybersecurity Risks Delay Your Medical Device Premarket Approval. Check out BlueGoatCyber.com

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

Subscribe to our Youtube Channel

https://www.youtube.com/channel/UCGpL_rGt1LQJwinMq_K7gfg

Subscribe to our LinkedIn Newsletter

https://www.stateofmedtechpodcast.com/

Follow The State of MedTech on

LinkedIn https://www.linkedin.com/company/thestateofmedtech

Instagram https://www.instagram.com/stateofmedtech/

TikTok https://www.tiktok.com/@stateofmedtech

X https://twitter.com/StateofMedTech

Facebook https://www.facebook.com/stateofmedtech/

Follow Omar M. Khateeb on

LinkedIn https://www.linkedin.com/in/okhateeb/