Ep. 36: Making big bucks with a small audience ft. Lex Roman

This week Francis is joined by creative entrepreneur, Lex Roman. Lex is a freelance growth marketer with two newsletters, Journalists Pay Themselves and Revenue Rulebreaker.

Journalists Pay Themselves: https://journalistspaythemselves.com/

Lex's Website: https://lexroman.com/

00:00 The Multi-Hyphenate Journey of Lex Roman

04:00 Defining Creators and Creative Entrepreneurs

10:53 Monetization Strategies for Creators

15:43 The Boutique Creator Model

19:00 Revenue Streams and Success in the Creator Economy

23:33 The Role of Journalists in the Creator Economy

26:22 Virtual Events and Controversial Takes

33:27 Understanding Subscription Fatigue

40:44 The Overvaluation of Social Media for Growth

45:19 The Future of Internet Columnists