Are you a woman entrepreneur who’s ready to break through the noise and make your mark, but feel overwhelmed by all the "branding advice" out there? In this episode, I sit down with personal branding powerhouse Yolanda Smith, who’s here to share how you can finally create a brand that truly reflects who you are and speaks to the people who need what you offer most. Yolanda, a seasoned business strategist and former corporate leader, walks us through her five-s...
Are you a woman entrepreneur who’s ready to break through the noise and make your mark, but feel overwhelmed by all the "branding advice" out there?
In this episode, I sit down with personal branding powerhouse Yolanda Smith, who’s here to share how you can finally create a brand that truly reflects who you are and speaks to the people who need what you offer most.
Yolanda, a seasoned business strategist and former corporate leader, walks us through her five-step branding process, which is all about tapping into your authentic self, defining your unique strengths, and creating a magnetic presence. We talk about more than just logos and colors—Yolanda breaks down what it means to build a brand from the inside out so you can stand out confidently, attract clients who align with your values, and see real business growth.
She also touches on the power of resilience and why staying true to your vision is key when navigating the ups and downs of entrepreneurship. If you’re ready to grow your visibility, build client connections, and find lasting success, this episode is for you!
Always empowering women,
Marta
Let’s keep the conversation going!
Website: martaspirk.com
Instagram: @martaspirk
Facebook: Marta Spirk
About Yolanda:
Yolanda, known as *The Brandthrupist®*, is a personal branding expert and business strategist with a passion for empowering entrepreneurs and corporate professionals. Through her company, Branding 4 Success (B4S), Yolanda provides consulting, coaching, and professional development services designed to build powerful personal brands and drive business growth. B4S specializes in branding and business strategies, supporting clients with proven techniques and systems to enhance their brand presence, grow their careers, and achieve sustainable success. Yolanda’s mission is to help clients create a strategic roadmap for influence, impact, and income, guiding them toward their fullest potential. Her story is one of resilience, breaking barriers, and realizing her vision of success through courage and purpose. Whether through speaking engagements, coaching, or corporate training, Yolanda equips clients to thrive in business, enabling them to stay relevant and competitive in their industries.
Connect with Yolanda:
linkedin.com/in/branding4success
https://www.instagram.com/branding4success/
https://www.facebook.com/branding4success
One thing I don't talk about enough is the impact podcasting has had on my professional life, and how it opened so many doors for me. So if you want to start a podcast or you want to level up your current one, then you need to work with my podcast strategist, Juliana Barbati. She owns a podcast marketing and production agency and her team takes care of everything from editing and optimizing to scheduling for you making this process a breeze for you. She's seriously the best. All her info is in the show notes. You can go to julianabarbati.com and tell her I sent you.
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