Strategy In A Culturally Fluent Way - Dr Anastasia Karklina Gabriel, Brand Consultant

In today's Sweathead episode, Anastasia Karklina Gabriel talks about cultural intelligence and how it can affect brand strategy. She discusses how difficult it is to grapple with diversity, inclusion, and identity, and gives advice on how to deal and wrestle with these topics within the strategy and advertising landscape.

Dr. Anastasia Kārkliņa Gabriel is a formally trained cultural analyst who works at the intersection of culture, brand, and innovation. She uses her expertise in critical race, gender, and sexuality studies to help both agencies and brands build culturally intelligent, incisive, and inclusive strategy. Dr. Gabriel specializes in social impact, brand authenticity, and diversity, equity, and inclusion, drawing on 10+ years of experience in grassroots social justice movements, and is fiercely committed to producing rigorous, critically conscious, and people-centered work.

Connect with her at https://www.linkedin.com/in/anastasiaxgabriel/

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