1 Product, 2 Customers: Donnie’s Blueprint to a Multi-Million Pound Business with Minimal Hours

2025-04-09

In this episode of WealthTalk, we’re joined by Donnie Maclean, the founder of Eat Balanced, a company committed to creating healthier pizzas that don’t compromise on taste—developed in collaboration with a professor of nutrition. Donnie takes us through his entrepreneurial journey, highlighting the challenges of building a food brand from scratch, getting into supermarkets, and the even harder task of staying on the shelves.He shares his philosophy of "health by stealth", aiming to improve nutrition without forci...

In this episode of WealthTalk, we’re joined by Donnie Maclean, the founder of Eat Balanced, a company committed to creating healthier pizzas that don’t compromise on taste—developed in collaboration with a professor of nutrition. Donnie takes us through his entrepreneurial journey, highlighting the challenges of building a food brand from scratch, getting into supermarkets, and the even harder task of staying on the shelves.

He shares his philosophy of "health by stealth", aiming to improve nutrition without forcing radical changes in consumer habits. Throughout the conversation, Donnie speaks openly about the emotional roller coaster of business ownership, the importance of accountability, and the lessons he’s learned from years in the industry. His story is one of resilience, innovation, and the constant pursuit of improvement.

The episode also explores Donnie’s transition into the world of business acquisitions and sales, as he discusses the flawed nature of the current system and the emotional toll it can take on business owners. His new venture, Sell to Retire, is focused on supporting entrepreneurs who are ready to exit, by bridging the gap between sellers and buyers with empathy and understanding. Donnie reflects on the essential role of trust and communication in business relationships and shares his belief that financial independence is achievable with the right planning, especially as retirement approaches.

This episode is a must-listen for anyone passionate about entrepreneurship, nutrition, business growth, or preparing for a successful business exit.

Tune in now to hear Donnie’s incredible journey and gain valuable insights that could transform your own business path.

Resources Mentioned In This Episode: 

>> Donnie Maclean [LinkedIn]

>> Health by Stealth [Website]

>> Take the quiz to see if your business is ready to sell

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>> Join the WealthBuilders Facebook Community 

>> Schedule a 1:1 call with one of our team 

>> Become a member of WealthBuilders  

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