Industry Special EP1: The False Dawn

In our last Industry Special series, we asked how the bike industry got itself into such deep trouble. What we found was a supply chain riddled with problems, a leadership culture built on false optimism, and an industry that mistook a pandemic bump for a permanent new normal. They called it the bike gold rush. Sadly it came to an abrupt end. 

Since that time, businesses have gone bankrupt. Shops have closed. Thousands of employees have been laid off. 

So the question has changed. We know how the industry got into trouble. Now we're asking something harder: why can't it get out?

Over the past few months, my colleague Suvi Loponen and I have spoken to leaders and employees across the industry to find out if this is something far more systemic than COVID ever was.

The following 4 episodes after this one will be exclusive for our members. If you want become a member, go to www.escapecollective.com/overnightsuccess to sign up for a limited time offer.