Getting Your Commercial Strategy Right! (The 5 Key Components)

If you think you’re ready to step it up to the next level, then it’s time to learn how to play the game right! 

In this episode of the Scale Up Your Business Podcast, Nick introduces you to the 5 key components you have to put into your mind when you’re planning your commercial strategy. 

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

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KEY TAKEAWAYS 

5 Critical Things you have to think about when you’re planning your commercial strategy:  

• Vision and Values. A scale-up always requires a different mindset. Your vision and values might have been different when you started your business. That time, what was important to you seems to work out, but as the time and the market changes, you have to adjust. 

• Why you started the business? Where do you want to take your business? 

• Brand and Proposition. A brand is everything that your business wants to achieve. It’s also about what you think of performance management. While, proposition, on the other hand, is about clarity and that you’re providing solutions to your customers’ problems. 

• Pitch – It’s important to let your customer know that you’re the one person who can solve his problem. No one else. 

• Moderation. How are you going to help your customers? How will you make them believe that you are the right person that could really give value to them? 
• Sales Engagement. It’s having effective systems and processes that can start predictability around your revenue model. This also makes sure that there is an exchange of value between you and your customers. 
• Metrics and Performance Indicators. Always aim for continuous improvement. Measurement should not just be done in the end… it should start and be done at the very beginning. 

BEST MOMENTS 

• “If you’re in a business that is not growing because effectively, you’re not selling enough… and if you’re not selling enough, you’re probably not marketing your business the way it should be, then you have a heap of problems.” 

• “Problems change. The market moves quickly these days. Sometimes, you have to look at it differently.” 
• “Predictability of your sales and predictability of your revenues really start to manage your business effectively.” 

VALUABLE RESOURCES 

• Tony Robbins’ Rapid Planning Method (RPM) 
• Start With WHY by Simon Sinek 

ABOUT THE HOST 

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. 

CONTACT METHOD

Nick’s Facebook page: https://scaleup.vip/FB  
Nick’s LinkedIn: https://scaleup.vip/LI  
Nick's Instagram: https://scaleup.vip/IG  
Scale Up Your Business, coaching/consulting: https://suyb.global

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