#75: Lisa Stöger - Creating Connections Between StartUps and International Stakeholders

2022-05-17

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Are you interested to expand your business into Asian Markets? Then this episode might be for you. As Program Manager of the Global Incubator Network Austria (GIN), Lisa Stöger has successfully connected the Austrian startup ecosystem with the world's most innovative startup hubs for the last 4 years. With a focus on Asian markets, she supports Austrian startups in their internationalization and market entry and introduces them to relevant, international stakeholders. Since 2016, GIN, co-managed by AWS and FFG, has been the contact p...

Are you interested to expand your business into Asian Markets? Then this episode might be for you.

As Program Manager of the Global Incubator Network Austria (GIN), Lisa Stöger has successfully connected the Austrian startup ecosystem with the world's most innovative startup hubs for the last 4 years. With a focus on Asian markets, she supports Austrian startups in their internationalization and market entry and introduces them to relevant, international stakeholders. Since 2016, GIN, co-managed by AWS and FFG, has been the contact point for startups regarding expansion from Austria to Asia and vice versa. Over 300 startups have benefited from the customized GIN services and internationalization programs. With her interdisciplinary academic background in Politics and Economics in Vienna and York (UK), Lisa is passionate about identifying cooperation potentials between international organizations and public institutions and is eager to apply these to promote startups and boost innovation.

What are the topics we discuss in this episode?

We cover 7 different eco-systems in Europe and Asia

Austria
Israel
China
Hongkong
Singapore
Japan and
South Korea

🎙️ Youtube: https://youtu.be/G0aY-sz82_8

🕒 Timestamps:
(00:00) Opening
(02:18) What is GIN?
(05:00) Connecting the Start-up Eco-Systems in Europe with Asia
(07:05) How Did the Pandemic Change the Way People Are Doing Business in the Startup Eco-System
(10:30) The Potential of the Digitalisation in Creating New Business Relationships
(14:04) The Start-up Eco-System in Israel – Linking Europe with Asia
(17:05) Go Global Out of the Israeli Eco-System
(18:05) The Start-Up Hub in Tel Aviv
(22:05) The Silicon Wadi in Israel
(24:40) Availability of Venture Capital in Austria
(27:00) The Availability of Venture Capital in Austria for Companies Raising Series A Rounds and Beyond
(29:15) Mainland China
(33:57) How to Overcome the Language Barrier in Business
(38:15) Contracts – Is English Sufficient?
(39:06) The Eco-System in Singapore
(41:22) The Tax Rates in Singapore
(42:00) Singapore – The Gateway to South-East Asia
(40:30) Startups in Hong Kong
(45:00) Should Startups Create Subsidiaries in foreign Eco-System to gain more credibility?
(51:53) The Start-Up Eco-System in Japan
(55:15) The Japanese Business Culture
(56:34) South Korea and Startups
(57:18) The Business Culture in South Korea
(01:01:34) The Covid Strategy in South Korea
(01:06:25) What is the best first step into Asian markets?
(01:08:35) Why Should Startups consider an entry into Asian Markets?

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