How You Should Be Protecting Your Brand, and How You’re Doing it Wrong w/ Moomal Shaikh

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like?
Key Links:

• Moomal Shaikh of Oracle Moat
• Article:https://soundsprofitable.com/update/podcasting-brand-safety

-----Brand Safety can only get better with less exclusion and more inclusion.-----
Credits:

• Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa

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