Episode 117 - Rock N Roller Cola Wars

We’ve covered a lot of military history throughout this series, but in this final episode we’re discussing a different kind of war. It’s the not-so-sweet rivalry that ignited in the 1980s: the Cola Wars between Coke and Pepsi.

Both drinks are icons of American pop culture, but if you were asked to taste the two beverages, could you tell the difference? That’s the question our special guest Priya Raghubir asks her students - and only 1% get it right.

 Priya is the Dean Abraham L Gitlow Chair of Business, from the New York University Sterne School of Business. She takes us through the history of the Cola Wars, the importance of branding, and the battle that advertisers wage for the hearts and minds of consumers.