How Invisible Marketing drives brand discovery | #509

Brand licensing expert, Jeff Lotman, chats with Tim Reid about how to create new entry points for new customers to discover your business, the under-utlised power of brand licensing, what types of businesses it’s best suited to, plus some great case studies of brand licensing at work. Oh, plus Jeff owns the iconic LA fashion label, Fred Segal (which dressed Elvis!, so we talk about that as well.