What are the “He gets us” Super Bowl commercials about? A conversation with Director of Generosity Phil Boone

Phil Boone, Director of Generosity for the He Gets Us campaign, discusses their research of America’s modern culture and their strategy to showcase Jesus’ humanity, love, and story to get spiritual explorers interested in Jesus and connect seekers to local churches to become deeply rooted disciples. 

Show notes: 

Phil Boone begins by talking about how He Gets Us started, why he became passionate about its mission, and their in-depth research behind the media strategies of He Gets Us (2:49). 

He describes the way local churches and ministries get involved and make connections with spiritual “explorers” that He Gets Us hopes to make curious and eventually win over to Christ (17:33). 

They talk about why Jesus used stories and met us as a human incarnate and how their ministry showcases Jesus’ relatability and love to get deeper into theology and right living (31:43). 

Boone closes by explaining their unique strategy to make disciples and deep connections through mass media and how you can get involved (39:57). 

Resources and further reading:

• He Gets Us

• He Gets Us Partners

•  He Gets Us: Who are they and why are they spending $20 million for 90 seconds of Super Bowl airtime?

About the hosts 

Mark Turman, DMin, is the executive director of Denison Forum. He received his DMin from Truett at Baylor and previously served as lead pastor of Crosspoint Church. 

About the guest 

Phil Boone is the Director of Generosity for He Gets Us. He has experience in sales, consulting, executive leadership, and capital fundraising. He sits on several widely-ranging boards of directors. He graduated from Abilene Christian University.