Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX

Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 1 of our conversation, we're going to talk about what Trade Desk is and who is it for. Show Notes

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Lauren Hutton: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter