Summary: Chapter 14(How to win friends and influence people)

Let the other person feel that the idea is his or hers. People have much more faith in the ideas that they have discovered for themselves than in the ideas that are handed to them in silver plate. If so isn't it bad judgement to try to pour your judgement/opinion down the throat of other people. Letting the other person that the idea isn't his/her it's there idea is much more beneficial.