Nathan Logsdon: Logsdon Woodworking

Welcome to another incredible episode of the Woopdreneur Podcast with your host Steve Larsoliere, and today's guest, Nathan Logsdon of Logsdon Woodworking. This episode is brought to you by Uneeda - the leading abrasive company for Woodpreneurs. Go to www.uneeda.com and use promo code Woodpreneur15 to save 15% of any order!

Currently, Nathan is on active duty in the Coast Guard and started his woodworking journey when he was stationed in North Carolina. At that point, he was separated from his wife and kids as Nathan’s daughter attended a school in Maryland that she couldn’t move from and Nathan was pretty bored as he was only able to visit on the weekends. So with the newfound free time, Nathan stumbled into woodworking. His first project was a reclaimed cooler. 

One thing led to another and Nathan sold the cooler and started making all sorts of great projects, now it’s an entire side business.

Nathan's day job in the coast guard is as an aircraft maintenance technician working on everything from helicopters to cargo planes. While Logsdon Woodworking is technically a side-business for Nathan, while he was in North Carolina, he was working 40 hours a week at work, and then he was also working 40 to 60 hours a week in the shop.

Since moving to Jacksonville, things cut down a lot in the shop because the family time was able to increase, and now Nathan’s wife is working in the shop with him. She’s working on scroll saw art and other projects that keep her busy in the down-time too and lets them spend more time together. 

Steves Marketing Corner

Nathan says he just hit 5000 followers, which means people have started slipping into his DMS and so it becomes a question of, who do you work with, what opportunities are good and where is the line and balance between sponsorship and being too much of a salesman or annoying the community he’s cultivated.

Steve says that really between 10,000 to 50,000 is considered a micro-influencer and below is more of a micro-micro, but that there is nothing at all wrong with that. A lot of people seem to think that you need a lot of followers to have a good business, but you don't, you just need an engaged following of the right types of people. So it becomes a question of who you want your customer base to be, and then a commitment of building out the brand, providing consistent content, giving more personality, and then building that trust with your audience before you start bringing on a lot of partners or sponsors.

Nathan’s advice to the Woodpreneur community is to not get comfortable. Stepping out of your comfort zone and learning something new is invaluable. Steve also points out that another great inadvertent piece of advice Nathan offered was that $15 investment of a product book or catalog for craft fairs. Nathan says that one book landed him about 15 jobs, so the power of that extra step, that conversation starter is key.

To see more from Nathan, check out the links below!

Instagram: @logsdonwoodworking

Link Tree: Logsdon Woodworking