Hitler's Gift to the Hippies: The VW Beetle Story Part I
Business History

Hitler’s Gift to the Hippies: The VW Beetle Story Part I

2026-01-14
The VW Beetle was the biggest selling car of all time - and it found particular favor with people like hippies and surfers. But this icon of the 60s counterculture had its roots in Nazism. The Volkswagen - the People's Car - was an obsession of Adolf Hitler. He wanted to transform Germany into a land of drivers - and needed an affordable, but reliable automobile. Germany's private auto manufacturers knew the project was doomed to failure. So Hitler assembled a team of designers and factory...
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