From the Vault: The Gods Must Be Counterintuitive

What’s the key to a lasting myth, a captivating religion or a sensational film pitch? Some cognitive scientists and anthropologists argue that the key is a minimally counterintuitive narrative: the right balance of the mundane with just a dash of the unreasonable and unexpected. Join Robert and Joe as they discuss the minimal counterintuitiveness effect. (Originally published August 2, 2018)

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