[EP.13] 6 Tips on How to Sell More with Story

6 Tips On How To Sell More With Story;

We're all suckers for a good story.

It's scientifically proven!

The truth is, in business and in life...

It’s always been a surefire way to capture people’s attention (when done effectively) and truly connect with them in a way that builds trust!

Let's face it - stories sell, facts tell! 

The best salespeople in the world know this and I want you to as well!

In this solo episode, I discuss 6 high impact tips on how you can sell more with story.

Hit that play button, and let's go!

WHAT I DISCUSS:

• [0:34] - Introduction
• [1:47] - Tip #1: Leading with a customer success story can burn you.
• [3:48] - Tip #2: Think like a comedian.
• [7:13] - Tip #3: Don’t share the right story with the wrong client.
• [9:27] - Tip #4: If you’re struggling with Imposter Syndrome when speaking to C-suite decision makers, use the trusted advisor story.
• [12:38] - Tip #5: Stories which connect to your prospect’s million dollar problem are cool, however stories which connect to the source of that pain are cooler.
• [14:33] - Tip #6: If you’re sick of competing and being compared to bigger players in your space, own your imperfections and transform them into a positive.

VALUABLE INSIGHTS AND KEY TOPICS:

• When to share and use a customer success story
• How to think like a comedian when sharing stories in the sales process
• How to communicate with c-suite decision makers using storytelling
• How to connect with your prospect's big problem on a deeper level
• How to stop being compared to bigger and more established companies in your space

3 TIPS ON HOW TO TELL AN ENGAGING STORY TO A PROSPECT:

• Your first story should be punchy, add business value, and be connection-focused.
• Layer in the longer stories as you consistently earn their attention and build trust.
• Tell a story that will make your prospect feel significant and understood.

NOTABLE QUOTES:

• [9:55] - “Teach them something they didn’t know before they met you.” - Ravi Rajani
• [11:50] - “People with a firm opinion on something are seen as thought leaders in their space, and as somebody who have a grasp on what they’re talking about.”

USEFUL RESOURCES:

Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast

Social Media:

https://www.linkedin.com/in/ravirajani/

https://www.tiktok.com/@theravirajani