Referral Partnerships: Growing & Monetizing Your Podcast and Business Through Relationships

How do I grow my podcast? How do I make money with my podcast? Those are the most popular subjects when it comes to podcasting about podcasting. 

You’ve heard me say many times that creating a product or service of your own is the best way to monetize. And on a recent episode you heard my guest Jeremy Enns and I talking about nurturing your audience and building relationships. 

Jeremy built his business this way and today I want to talk to you about how you can build your business and podcast through referral partnerships.

I’m diving deep into this topic with my guest Zoe Linda Pollard. 

Zoe is an English expat living in Sweden and she specializes in teaching others how to grow their online businesses through referrals. One of the things she teaches is to invite potential partners for virtual coffee chats so you can get to know each other. You can also invite potential partners to be guests on your podcast, which is what I did with Zoe. What better way to build a relationship than to have an awesome one-hour conversation with them?

Zoe’s actually hosting a free event called the Magical Meetup on April 7th and you can find out more about that by going to sarahmikutel.com/zoe (referral link). If you hear this podcast after that, I’ll link to another useful resource of Zoe’s. 

Her one-hour meetup was created to help you connect with other service-based business owners around the world who can help you spread the word about your business. It’s also a place where you can find podcast guests. And I’ll be there, so come say hi :)


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Hiya, I'm your host Sarah Mikutel, podcast launch consultant at your service.

Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together.

Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over here. sarahmikutel.com/buzzsprout