The Evolution of Yachting Marketing: Insights from Josh Valoes

Josh Valoes, a distinguished figure in the yachting industry, brings a wealth of expertise and innovation to the ShipShape Podcast. Originally from Brazil and raised in Boca Raton, FL, Josh's journey in the world of yachting began early, with his passion for boating evolving alongside a keen interest in marketing and technology. His career highlights include pioneering roles at Rybovich Superyacht Marina, significant contributions as the Director of Marketing at Denison Yachting where he played a pivotal role in their ascent to global leadership, and his strategic leadership at YATCO as Vice President & CMO, driving the company's expansion and innovation. In 2024, Josh founded VALOES Yachting Advisors, further cementing his influence in the luxury yachting and private aviation sectors. With a track record of over $2.3 billion in yacht sales under his leadership and a notable membership with the Forbes Communications Council, Josh's insights into digital marketing strategies and the luxury market dynamics are invaluable. As we dive into discussions on the latest trends, challenges, and innovations shaping the yachting industry, Josh's expertise promises to offer listeners an in-depth look at the intricacies of luxury branding and the digital transformation of the maritime world.

Josh Valoes

Merrill Charette

NauticEd - The Standard In Boating

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