The Extra Scoop: Protein. Myths, Marketing & What You Really Need

Protein is everywhere right now — added to yoghurts, cereals, snack bars and even water. But why has it taken centre stage in the wellness world, and how much do we actually need?

In this episode of The Extra Scoop, we’re joined by Dr. Chris Cashin, a Registered Dietitian and Sports Nutritionist with over 25 years of experience, to help us make sense of the protein boom. From health claims to beauty industry promises, she breaks down what’s fact, what’s hype, and what really matters when it comes to your protein intake.

We look at why protein is essential, how to tell if you’re getting enough, whether plant-based options measure up, and why there’s more to nutrition than just chasing numbers on a label.

Whether you're perimenopausal, training for a marathon, or simply trying to eat well, this episode gives you the clarity and confidence to navigate protein without the overwhelm.

In This Episode, We Cover:

• Why protein is important and what it actually does for the body

• The truth behind daily targets — and whether 30g per meal is really necessary

• The rise of “proteinification” and how diet culture fuels the hype

• How protein became associated with aesthetics and the ideal body image

• The difference between complete and incomplete proteins

• Whether plant-based proteins are just as effective as animal-based sources

• The real risks (if any) of eating too much protein

• 3 simple, evidence-based takeaways to help you get what you need — without overthinking it

About the Guest:Dr Chris Cashin is a Registered Dietitian, Registered Nutritionist, and Sports Nutritionist with over 25 years of experience. She’s the founder of Cardiff Nutrition Consultancy, has worked with elite athletes at the English Institute of Sport and Sport Wales, and is a Senior Lecturer and Programme Manager for the MSc in Sport and Exercise Nutrition at the University of Wales Trinity Saint David.

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