Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013. Six years later, she sold it for $845 million to the Japanese beauty giant Shiseido. Just six years! And she did it all with little to no experience in skin care, retail, or business. The professional branding and skin care world thought she was making huge mistakes: They panned her brand's name, product design, and strategy of focusing on only one high-end retailer. But Tiffany proved them wrong with great strategic instincts, incredible determination, and an unwavering belief in her products - and herself.
This episode was produced by Alex Cheng with music by Ramtin Arablouei.
Edited by Andrea Bruce, with research from Katherine Sypher.
Our audio engineer was Josephine Nyounai.
You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
HIBT Lab! Boom Supersonic: Blake Scholl
Osprey Packs: Mike Pfotenhauer
ICYMI... HIBT Lab! OpenAI: Sam Altman
The Ringer: Bill Simmons
HIBT Lab! Biobot Analytics: Mariana Matus and Newsha Ghaeli
Zumiez: Tom Campion
HIBT Lab! The Sioux Chef: Sean Sherman
Chomps: Pete Maldonado and Rashid Ali
HIBT Lab! Osmo Salt: Nick DiGiovanni
Tarte Cosmetics: Maureen Kelly
HIBT Lab! Nuro: Dave Ferguson
Complexly: Hank and John Green
ICYMI... HIBT Lab! Malala Fund and Our Place: Shiza Shahid
Health-Ade Kombucha: Daina Trout (2020)
ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan
Kodiak Cakes: Joel Clark (2020)
ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
I.R.S. Records: Miles Copeland
HIBT Lab! Immunai: Noam Solomon
Beautyblender: Rea Ann Silva
Create your
podcast in
minutes
It is Free
WSJ What’s News
Kids Of The Future
Best of Storytime
Short & Curly
Imagine This