My UPDATED Complete Guide To Creative Testing On Meta

2025-10-01

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most media buyers run “test campaigns” on Meta to find creative winners. But after months of testing and reevaluating, I’ve eliminated test campaigns entirely—and performance has improved.In this episode, I break down ...

BEHIND THE SCENES STUDIO

Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

FERMAT

Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af

Most media buyers run “test campaigns” on Meta to find creative winners. But after months of testing and reevaluating, I’ve eliminated test campaigns entirely—and performance has improved.

In this episode, I break down my updated approach to creative testing on Meta ads:

- Why launching ads directly into scale campaigns works better than test campaigns

- How manual bids and target ROAS outperform auto-bid setups

- What to do about false negatives and why they’re overblown

- When (and how) to use “warm-up” campaigns or flexible ads to boost performance

If you’re an eCommerce operator or growth marketer struggling with wasted ad spend, suppressed creatives, or inefficient testing structures, this guide will give you a repeatable framework for smarter testing and scaling.

CHAPTER TITLES:

00:01:15 - Setting Up An AJF Growth Ad Account

00:04:19 - Changing My Tone On Test Campaigns (Use Scale Ads)

00:07:23 - Why Your Ads Get Low Spend?

00:17:40 - How Did We Test My Hypothesis

00:21:05 - Scale The Winning Ads

00:27:10 - Efficiency Is THE PATH to Scale

00:34:04 - The Results Of Running Test Campaigns

00:34:50 - The Warmup Campaign Strategy

00:38:24 - Flexible Creative Categories

00:44:10 - What Ad Campaigns Truly Work?

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X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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