The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch

“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.” That’s one of the key takeaways we have in this episode with Will from SaaSquatch. We also discussed what is the ROI for generosity, and using “surprise and delight” moments to your advantage. Show Notes

Connect With:

• Will Fraser: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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