#347: Sam Mercer: CEO of Plantforce Rentals

Sam Mercer is the CEO of Plantforce Rentals, a leading plant hire company in the UK. With over 12 years of experience at Plantforce, Sam has risen from the workshop to the boardroom, demonstrating his deep understanding of the business and industry. He was appointed CEO in April 2024, following his role as Chief Operating Officer, where he played a crucial part in the company’s growth and strategic direction. Under Sam’s leadership, Plantforce is poised to continue expanding and innovating in the plant hire sector. He is committed to maintaining its reputation as a trusted Tier 1 supplier for major projects while preserving its family-oriented culture. Sam is known for his solutions-focused approach and dedication to delivering on promises with integrity.

Plantforce Rentals

Founded in 1999 by Claire Trott, Plantforce Rentals started as a small regional plant hire company with just three machines and two staff members. Over the years, it has grown into a national industry powerhouse known for its technologically advanced machinery and skilled operators. The company serves various sectors, including construction, rail, significant projects, and energy.

Plantforce has been recognised as a Tier 1 supplier on significant projects such as the Hinkley Point Nuclear Power Station and High-Speed Rail 2 (HS2). The company prides itself on its innovative use of digital tools and sustainable technologies, setting new industry standards. With divisions like Plantforce Compact, Attachments, Digital, Heavy Haulage, and Crushing and Screening, Plantforce offers diverse equipment tailored to meet specific industry needs.

As Plantforce continues to grow under Sam Mercer’s leadership, it remains committed to innovation, sustainability, and delivering exceptional value to its clients.

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