Do Customers Really Care About Sustainability

My first foray into commerce was selling reusable nappy-making fabrics on parenting forums.
I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums.
This was back in 2008.
Before “eco” was cool

According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?
 But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving? 

Clearly, something isn’t adding up.

And when the amount of sales that Temu turned over was in the double-digit BILLIONS, then, you have to ask yourself…
“Do customers really care about sustainability?”

Here are my thoughts…
(from an eco-pioneer)

 

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Introduction and Purpose of the Podcast 0:01

The Success of Fast Fashion Giants 1:24

Consumer Behavior and Sustainability 3:40

Testing and Tracking Sustainability 6:07

Financial Considerations of Sustainability 9:32

Starting Small with Sustainability 11:35

Conclusion and Call to Action 12:40

 

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Full article: https://salenaknight.com/do-customers-really-care-about-sustainability/