Learning from Infomercials: How to describe your product

2026-02-20

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Today we’re learning from true masters of their craft - the heroes behind infomercials and “As seen on TV” product - who understand PULL more intuitively than the best marketers.Rob breaks down the “TurboPump” infomercial, which communicates just about everything a customer needs to know within 16 seconds. Lessons include:Sequencing a sales callHow to describe how your product worksHow to improve your sales calls using this approachHow to differentiate your supply vs. othersTurbo Pump infomerci...

Today we’re learning from true masters of their craft - the heroes behind infomercials and “As seen on TV” product - who understand PULL more intuitively than the best marketers.

Rob breaks down the “TurboPump” infomercial, which communicates just about everything a customer needs to know within 16 seconds. Lessons include: