Rethinking marketing strategies for Interior Designers

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In this episode of Designing Success, Rhiannon Lee discusses the evolving landscape of marketing for interior designers, emphasizing the need to rethink strategies and adapt to changing audience behaviors. She shares her personal experiences with social media, particularly Instagram, and encourages listeners to explore other platforms like Pinterest and TikTok. Rhiannon highlights the importance of understanding where ideal clients spend their time and the value of authentic engagement. The conversation also touches on the significance of content creation that resonates with audiences and the necessity of embracing change in marketing approaches.

takeaways

• Rethink your marketing strategy to align with current trends.
• Understand where your ideal clients are spending their time online.
• Instagram's effectiveness has changed; consider other platforms.
• Engagement on social media should focus on genuine connections.
• Content creation should be purposeful and resonate with your audience.
• Don't feel pressured to be on every social media platform.
• Explore the potential of Pinterest for interior design marketing.
• Embrace the opportunity to try new platforms like TikTok.
• Authenticity in marketing is crucial for building trust.
• It's okay to reassess your marketing efforts and pivot when necessary.

Sound Bites

• "Instagram has gotten so noisy."
• "You can’t hide on this podcast."
• "It's okay to outgrow a platform."

Chapters

00:00
Rethinking Marketing Strategies

09:05
Understanding Your Ideal Client

14:26
Ex

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