Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand

2025-06-27

In this season finale, I’m joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what’s happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If you’ve ever wondered how to build momentum and keep it going, this one’s for you. In this episode, we cover:

In this season finale, I’m joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion.

But instead of just telling the brand story from the beginning, this episode is diving into what’s happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales.

If you’ve ever wondered how to build momentum and keep it going, this one’s for you.

In this episode, we cover:

✨ The viral success of the Gaia dress and what came after

💬 Taking big risks in business and what happens when they don’t pay off

🗂 Fisayo’s current team structure and her move to 3PL

🧵Sample sales with fans flying in from the US

📣 Building community through events, tote bags and niche meetups

🧠 Her marketing mindset and finding creative clarity in a chaotic world

🌟 The importance of rest, hobbies and reclaiming her spark as a founder

🔗 Links & Mentions

Follow Fisayo Longe and shop the brand:

https://www.instagram.com/fisayolonge