11 Capabilities of a Communications Professional or Team

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams of communications professionals, including entire departments. The framework took two years to build with contributions from all around the World. In this episode we explore the 11 capabilities, speaking with one of the authors of the Framework, Dr Amy Thurlow.

Guest Professor Amy Thurlow Ph.D., APR, FCPRS

Amy.thurlow@msvu.ca 

Link to the Global Capabilities Framework https://www.globalalliancepr.org/capabilitiesframeworks 

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