Ep. 171 Yesenia Garcia & Stephanie Kronen

2025-10-05

Key Takeaways:1️⃣ Bootstrapping is about focus, not frugalityYou cannot do it all. The founders who win choose a clear go to market strategy and lean into product differentiation. Every dollar has to earn its keep, and clarity beats noise every time.2️⃣ Cofounder chemistry is the real multiplierGrowth moves faster when partners play to their strengths and respect the lines. Trust and role clarity turn chaos into progress and help founders avoid the pain of learning everything the hard way.3️⃣ Authenticity is your secret...

Key Takeaways:

1️⃣ Bootstrapping is about focus, not frugality
You cannot do it all. The founders who win choose a clear go to market strategy and lean into product differentiation. Every dollar has to earn its keep, and clarity beats noise every time.

2️⃣ Cofounder chemistry is the real multiplier
Growth moves faster when partners play to their strengths and respect the lines. Trust and role clarity turn chaos into progress and help founders avoid the pain of learning everything the hard way.

3️⃣ Authenticity is your secret weapon
Authentic branding is what cuts through in crowded markets. Founder led marketing, especially from women founders, builds connection and trust. Your lived story is more persuasive than any polished pitch.

Timestamps
00:00 Introduction to Feels and Its Founders
02:49 The Journey from Cannabis to Functional Mushrooms
05:09 Navigating the Gummy Market and Differentiation
07:20 Partnership Dynamics and Role Clarity
12:05 Building a Positive Company Culture
14:43 Marketing Challenges and Budgeting
17:05 The Importance of Authenticity in Branding
19:47 Feedback as a Tool for Growth
22:02 Quality Control and Education in the Market
30:01 Embracing Imperfection in Video Creation
30:50 Self-Discovery Through Collaboration
32:25 Building Trust and Confidence
33:15 Recognizing Personal Capabilities
34:44 The Challenge of Perception: RBF and Communication
37:10 Navigating Introversion and Extroversion
38:58 Coping with Stress in a Startup Environment
41:11 Vision for Growth and Social Media Presence
42:46 Staying True to Your Vision
44:40 Defining the Entrepreneurial Journey
46:03 Looking Forward: Fearlessness and Legacy

Catch all the Feelz and connect with Yesenia and Stephanie here:
Website: https://findyourfeelz.com/
Instagram: https://www.instagram.com/findyourfeelz/
Yesenia LinkedIn: https://www.linkedin.com/in/garciayesenia/
Stephanie LinkedIn: https://www.linkedin.com/in/stephaniekronen/

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