MBS759 - Influence vs. Influencer Marketing: How to Harness Real Influence That Drives Meaningful Impact

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When you hear the word 'influence,' who do you think of? The person on LinkedIn with 100k followers? The SaaS company that hires a thought leader to advocate for their product?

People can be 'influencers' without necessarily having real 'influence.' In the context of B2B, brands (and their leaders) who have influence focus on elevating others, rather than themselves.

In his book, “Secrets of Influence,” Matt Brown dives into the heart of what influence truly means, highlighting that real influence isn't about vanity metrics but meaningful impact.

In this episode of Closing Time, Matt helps B2B sellers and marketers create their own influence, and harness the influence of others, which might be the missing ingredients your brand needs.

Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV

Connect with Matt Brown:
https://www.linkedin.com/in/mattbrownza/

Connect with Chip House:
https://www.linkedin.com/in/chiphouse/

00:00 Introduction
00:52 Influence vs. Influencer Marketing
02:15 The components of influence
06:14 Making influence work for you
09:19 Harnessing the influence of others

#influence #influencermarketing #b2bmarketing

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