Turn Content into Conversions with Social Commerce and Video Marketing With Eitan Koter [Ep.186]

2025-08-12

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across...

In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing.

Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks.

He then defines social commerce in today’s context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly.

For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience’s buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results.

Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits.

Listen now and start transforming your video content into conversions that count.

Topics Discussed in this episode:

Eitan’s background and an overview of Vimmi (02:04)
A definition of social commerce and how it has evolved over the last few years (07:56)
How to get started with social commerce videos (12:10)
Eitan’s Content Community and Commerce framework (23:09)
What is valuable content when it comes to video and social commerce? (33:28)
Setting up a system to ensure you can generate a high quantity of videos (41:05)
The KPI’s you should be tracking with your video marketing campaigns (48:34)

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