119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.

Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.

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Follow Cody:

LinkedIn: linkedin.com/in/cody-plofker-47a29b120

Twitter: https://twitter.com/codyplof

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:06 The Fun Part

06:15 What The Modern Marketer Needs

08:27 Start With The Basics

12:43 The Marketing Hill I Would Die On

16:02 Core Commitment To Content

18:19 Looking Up To Nik Sharma

19:14 Where to Find Cody