Sonic Branding - Michele Arnese, amp

Many leading global brands from BMW and BBVA to Hilton, MasterCard, Porsche and more have had the sound of their brand created by amp, a sonic branding firm based in Munich, Germany. Emily Binder spoke with amp Global CEO and Founder Michele Arnese about the importance of sonic branding and its role as voice technology evolves. Listen to their conversation in episode 63 of Beetle Moment Marketing Podcast. Listen to episode 63: Michele Arnese.

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