Rick Rubin on Art, Life and Vibe Coding

Legendary music producer Rick Rubin joins NLW on The AI Daily Brief for a singular conversation about creativity, technology, and how a meme turned into something much deeper. After unexpectedly becoming the internet’s unofficial mascot of “vibe coding,” Rubin leaned into the joke—and emerged with a profound new collaboration: The Way of Code, a Tao Te Ching–inspired, interactive living book co-created with Anthropic and Claude.

Read "The Way of Code" - https://www.thewayofcode.com/

They explore why Rubin, famously a non-technical producer, sees alignment between ancient philosophy and generative AI; how vibe coding democratizes creativity and expands taste; and why he believes AI won’t replace artists—but might help us see differently. The conversation spans Jay-Z and Johnny Cash, orchestration and intention, and how great art often begins where certainty ends.

If you've ever wondered what the future of creative collaboration looks like—or what happens when Rick Rubin writes a book about something he doesn’t understand—this is the episode for you.

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