Leading Change Without Losing Connection with Tim Wragg of Human8

On this episode, host Sima Vasa talks to Tim Wragg, CEO of Human8, who shares insights on leadership, AI’s role in research, and maintaining human connection in a rapidly evolving digital landscape. Tim discusses how trust, empathy and timing remain vital in an industry defined by data abundance and technological transformation.

Key Takeaways:

00:00 Introduction.
02:54 Behavioral science background shaped leadership in insights.
05:56 Strong networks consistently drive new business opportunities.
08:58 Human-led insights, AI-enabled, define the mission.
11:26 East-to-west innovation now reshapes brand strategies.
15:20 Synthetic data accelerates low-risk performance decisions.
17:50 Leaders should regularly meet real customers in person.
20:49 Cultural context often determines new product success.
24:32 Pace transformation carefully to protect teams and stakeholders.
27:26 AI changes slowly, then suddenly accelerates across organizations.

Resources Mentioned:

Human8 | Website

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