763. The 4-Step Q4 Planning Framework for Product Businesses

Do you wait until fall to think about Black Friday and the holiday season? In this episode, I share why the most successful product-based businesses don't wait until fall to prepare for Q4. Instead, they use the slower summer months to build the inventory, marketing, operations, and team they'll need when holiday demand arrives. I break down my 4-part planning framework. I teach my clients so you can avoid last minute chaos, maximize holiday sales, and head into Q4 with confidence. Get ready to build your strongest holiday season before it even starts.

In This Episode, You’ll Learn:

00:00 Why Q4 success is determined long before October arrives.

03:15 The 4-step framework to prepare your business for Q4.

05:00 How to prepare your holiday marketing before the busy season begins.

06:45 Why your fulfillment systems need to be ready before September.

07:45 When should you hire and train seasonal support?

09:15 How one founder transformed her holiday sales by planning ahead.

11:45 What should you prioritize this week to get ahead for Q4?

Resources + Links

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