Back To School (Marketing)

"Back To School (Marketing)" explores the annual retail phenomenon where stores capitalize on the start of the school year. Victor Varnado, KSN and Rachel Teichman, LMSW delve into the history of back-to-school marketing campaigns, the psychology behind them, and their impact on consumer behavior.

Produced and hosted by Victor Varnado & Rachel Teichman

Full Wikipedia article here: https://en.wikipedia.org/wiki/Back_to_school_(marketing)

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