81 A: Redefining Negotiation In Business And Diplomacy | With Maarten van Rossum

In this episode of the NEGOTIATEx podcast, Maarten van Rossum, an expert in Dutch and international legal frameworks, shares his journey from diplomat to master negotiator. He discusses the importance of understanding human behavior and creativity in high-level negotiations, drawing on his experiences advising Dutch leaders to corporate roles at Heineken. Additionally, Maarten emphasizes the value of a "corporate diplomat" approach in negotiations, highlighting the need for personalized strategies and deep research in cross-cultural settings. He advocates for engaging diverse stakeholder views and prioritizing negotiation over legal battles, offering insights into effective corporate and diplomatic negotiation tactics.