Analytics Week: Data Capture & Storage (Jenn Sturgill // Analytics Angels)

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This week we're taking a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about the basic framework for analytics infrastructure, and today we're going to talk about the best practices for data capture and storage. Episode Transcript

Connect with:

Jenn Sturgill: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn//  Twitter