Chatting Marketing and More with Angela Zerda Paules, CMO of Buzz Franchise Brands

Angela and I recorded this episode BEFORE the Summer Tour but the content was really solid and I wanted to release it during the tour, so here it is! Topics we delve in to in this episode include: -Marketing leadership and advice on being a multi brand organization -Some tactical marketing related topics: what do you do in house and what do you outsource, paid vs. organic social media execution, "push and pull marketing", what data you are looking at and how you’re doing it, advice on selecting marketing suppliers, and more. Book Recommendations: -Never Split The Difference by Chris Voss -The Culture Code: Daniel Coyle Podcast Mentions: -Work Life -How I Built This -Franchise Today -Social Geek Radio SCORPION INTERNET MARKETING: www.Scorpion.co/mb Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue. As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit www.Scorpion.co/mb FOLLOW US! Follow Us On Facebook and LinkedIn: @MODRNbusiness @Zjfishman (insta too) @RyanThomasHicks (insta too) Title Sponsor of the Summer Tour: Franchisors.com Audio Engineer: Ben Kliever